Tips for Marketing your Graphic Design Talent
Effective graphic design is a talent, and one that you have to market in order to attract new customers (or any at all, if you’re new). You know you have a talent that many businesses online could use, if you could just get it in front of your target audience. Many people can write their own content, even build a website – but they do not have the talent to create innovative, appealing images, motion graphics and other elements of design. So, how can you put your talents front and center of those who need them?
Here are a few cost-effective and creative tips that will help you promote your talent without leaving you a so-called “starving artist.”
Brand yourself. Yes, that’s right! Most people equate “brands” with large corporations, but the fact is every business regardless of how small or large should have a brand. Brainstorm a bit to determine what your business stands for, what your unique selling proposition is, and how you desire for potential clients to perceive you.
Network. Today, networking is easier than ever before, particularly online. Join industry-related forums; create a Facebook business page, join Twitter and/or LinkedIn, Google+ and other social media sites where you can engage with your target audience. If you’ll get out there and get involved, you’ll see that there are nearly limitless opportunities to put your talent in front of those who need it.
Create a press release for distribution. Press releases help put you in the “news,” and search engines (as well as people) love news. Optimize your press release for your keywords and geographical location if applicable. Submit your press release to highly trafficked PR sites like PRWeb and Business Wire.
Write articles for your own graphic design website and create videos. Nothing establishes you as an authority in your industry like content – and lots of it! Write articles and put them on your own website (for SEO benefits), create videos. Play with Periscope and show people how you create.
You may have thought marketing your talents as a graphic design artist would cost a fortune (or at least more than you can afford). The fact is, you can promote yourself effectively for very little cost! Sure, there will be some areas where you will want to spend a little money, but even on a shoestring budget you can enjoy substantial exposure.