Does Amazon Have the Muscle to Move Rare and Valuable Works Of Art?

Amazon just launched the new Fine Art Store featuring paintings, drawings, mixed media works, photography and art prints. From new artists to famous artists the Fine Art store features artworks and paintings for sale from a multitude of periods and styles including: Pop art, Abstract art, Modern art, Contemporary art, and more.

This isn’t a visit to an upscale art gallery when shopping for rare and valuable works of art, this is where millions of dollars can easily be spent at Amazon on the likes of Featured Artist such as Norman Rockwell, Andy Warhol, Marc Chagall, and Salador Dali, to name a few.

Participating art dealers handle the shipping, insurance, and storage of the stock. Amazon charges a commission of between 5 and 20 percent of every sales. Through their popularity of being the sixth most viewed platform on the web, they seem to have the muscle to move rare works of art…or do they?

Yes, they are one of the most popular one-stop shop sites for selling ‘stuff’. But does this and will this really help the fine art industry and the prestige of rare and famous works of art? Or will it devalue the work somehow? Does it even matter that the work comes from Amazon and that Amazon can make Fine Art more visible than the brick and mortar gallery?


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